Mixed Media Campaign

A photography led awareness campaign highlighting the cognitive and emotional harm short form content has on developing brains. Using stark lighting, child subjects, and bold typographic statements, the visuals expose how short-form content shapes attention, behaviour, and real world engagement. Billboards, posters, and jet wash stencils were designed to interrupt public spaces, prompting parents to confront the impact of digital overstimulation. Each piece uses minimal composition and high contrast imagery to mirror the addictive pull of screens while urging families to “break the scroll” and reclaim presence in everyday life.