Giveaway Kit

A multi‑piece campaign designed to challenge misconceptions around shark fin soup and highlight the ecological damage behind the tradition. Centred on bold typography, geometric modules, and a clean tri‑colour palette, the project combines a poster zine, an infographic booklet, a DIY banner, a 15-second animation, and packaging to guide audiences through key issues such as biodiversity loss, toxin risks, and cultural alternatives. Each component was self‑designed and produced to create an immersive learning experience that encourages reflection and behavioural change. Visually cohesive and research‑driven, the campaign reframes sharks not as threats, but as vital species worth protecting.